Introduction
Embedded payments are no longer optional for software providers. If your platform doesn’t allow merchants to accept payments inside the workflow, you risk falling behind competitors. But here’s the reality: technical integration is only the first step. What truly drives growth for ISVs is business enablement.
Far too often, payments are integrated but underutilized. The connection exists, but the opportunity isn’t maximized. The result? Payments feel like an isolated feature rather than a growth engine.
This post explores how ISVs can bridge that gap and how MSG Payment Systems helps partners unlock the real potential of embedded payments.
The Gap Between Technical Integration and Business Growth
Integration solves the technical problem, but not the business problem. When payments sit in a silo, ISVs face three common challenges:
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Merchant adoption hurdles – Without strong onboarding and support, merchants may never fully activate embedded payments.
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Limited sales enablement – Sales teams struggle to position payments as part of the core offer.
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Missed revenue streams – Without co-selling or tracking, the long-term financial upside goes untapped.
The end result? Embedded payments stay stuck as “just another feature,” instead of becoming a driver of customer experience, retention, and revenue.
Business Enablement Through Strategic ISO Partnerships
This is where a strategic ISO partner makes the difference. Instead of stopping at “integration complete,” the right partner helps ISVs embed payments into the business model.
What That Looks Like
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Frictionless onboarding that accelerates merchant activation.
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Co-marketing and co-selling support that helps your teams position payments as a competitive advantage.
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Training and compliance resources that remove risk and complexity from your shoulders.
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Revenue sharing models that transform payments into a recurring income stream.
For ISVs, this isn’t just infrastructure. It’s enablement. It’s the difference between offering a tool and delivering an experience.
MSG’s Support Model: Closing the Enablement Gap
At MSG, we built our approach around helping ISVs maximize embedded payments. Here’s how:
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Co-Selling – We go to market with you, equipping your sales team and supporting high-value deals.
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Marketing Support – Campaigns, messaging, and assets that make payments part of your core story.
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Merchant Onboarding – Smooth, high-conversion onboarding processes that reduce drop-off.
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Training & Compliance – Equipping your team with confidence in payments while we handle the regulatory complexity.
Together, these elements create a growth flywheel: more adoption, more satisfaction, more revenue.
Real-World Impact: How Enablement Unlocks Growth
When embedded payments are supported, not siloed, ISVs see measurable benefits:
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Expanded revenue streams – Transaction volume translates into predictable income.
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Competitive differentiation – Payments become part of your value prop, not a bolt-on.
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Stronger customer experience – Frictionless payments build loyalty and reduce churn.
The impact compounds over time. Payments shift from “feature” to “core driver of merchant satisfaction and growth.”
Why MSG Is the Strategic ISO Partner for ISVs
ISVs don’t just need a payments company; they need a partner. MSG provides:
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Flexible integration options that fit your tech roadmap.
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Business enablement that scales with your growth.
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A partnership model that prioritizes your merchants’ experience and your platform’s success.
We don’t just process payments; we empower ISVs to make payments a source of competitive advantage. To learn more, explore our Solutions Overview page.
Conclusion: From Payments Feature to Growth Engine
Embedded payments should never feel like a silo. For ISVs, integration is only half the equation. The real opportunity lies in enablement, and that’s where a strategic ISO partner like MSG turns code into growth.
Ready to unlock the full potential of embedded payments? Contact MSG today to learn how our co-selling, marketing, and onboarding support can transform payments into a true business driver.
