Why ISV Partners Are Unlocking New Growth
Independent Software Vendors (ISV partners) are playing a bigger role than ever in shaping how merchants manage transactions. In today’s digital-first economy, merchants expect more than just reliable software. They expect seamless, embedded payment experiences that make transactions effortless and secure.
For ISV partners, this shift represents a massive opportunity. By integrating payments directly into your software platform, you’re not only enhancing the merchant experience but also unlocking a powerful new revenue stream. MSG’s ISV programs are designed to help partners monetize payments with ease, building recurring revenue while delivering best-in-class solutions for merchants.
What Integrated Payments Mean for ISV Partners
At its core, integrated payments allow ISVs to embed payment acceptance directly into their platforms. This eliminates the need for merchants to rely on outside systems, creating a more seamless experience from checkout to reporting.
But the real value for ISV partners lies in how integrated payments reshape the business model.
Every transaction processed becomes an opportunity to earn. With residual revenue payments, ISVs turn merchant activity into ongoing income, generating returns long after the initial sale.
Because they own the software relationship, ISV partners are uniquely positioned to benefit from this model. Merchants trust their ISV platforms to handle mission-critical operations, which makes payment integration a natural and profitable extension of the partnership.
Benefits of Monetizing Payment Flows
By embedding payments, ISV partners do more than just simplify transactions. They create new ways to compete and grow:
Passive income – Earn recurring revenue from every credit card, ACH, or point-of-sale transaction processed.
Value-added features – Enhance your platform with fraud protection, real-time reporting, and integrated payment systems that improve merchant operations.
Competitive edge – Differentiate your software platform by offering built-in payment capabilities that merchants now expect.
The ability to generate a sustainable revenue stream from payments allows ISVs to reinvest in innovation, strengthen customer retention, and position their platforms as must-have tools.
Why Choose MSG as Your ISV Payment Partner
Not all payment partnerships are created equal. MSG was built in 1998 with ISV partners in mind, delivering the tools and support you need to maximize results:
Fast, simple integration through APIs and pre-built developer tools
Compliance, onboarding, risk, and funding managed by MSG to remove the burden from your team
Lower overhead, higher satisfaction as ISVs focus on building great software while MSG ensures merchants get paid quickly and securely
Partner-first programs designed to maximize ISV revenue while delivering white-glove customer service that protects your brand
With MSG, ISVs can confidently embed payments without adding unnecessary complexity.
Expanding Revenue Beyond Payments
While payment processing itself drives reliable revenue, ISV partners can take growth even further:
Referral partnerships – Expand your earning potential by referring merchants to MSG’s full suite of services.
End-to-end solutions – Offer merchants comprehensive options from payment gateways to fraud tools, ensuring they stay within your ecosystem.
Scalable recurring revenue – Build predictable, long-term income that grows as your merchant base grows.
This layered approach ensures ISV partners aren’t just earning from transactions but also building durable partnerships that drive retention and customer loyalty.
Future-Proof Growth for ISV Partners
The payments landscape is changing, and ISV partners are at the center of it. By embedding payments, ISVs unlock the ability to:
Monetize every transaction through residual revenue payments
Strengthen differentiation with value-added payment features
Create predictable, scalable revenue streams
MSG makes this possible with simple integration, risk and compliance support, and a partner-first model designed to help you thrive.
Ready to start building residual revenue? Contact MSG today to explore our ISV partner programs and unlock new growth with integrated payments.
