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Home » Blog » Offering Text-to-Pay at Your Business: What to Consider

Offering Text-to-Pay at Your Business: What to Consider

  • February 4, 2025

Text messaging and mobile phones have become truly ubiquitous in today’s society. Stop and ask yourself when you last went a full day without sending a text message. Odds are, you’re drawing a blank right now. 

And that’s why allowing your customers to pay by text can be so effective for merchants. It provides an optimized customer experience by linking payments to something customers are already doing anyway — texting. 

In this post, we’ll be walking you through the benefits of text-to-pay for merchants. Keep reading if you’re ready to learn about a simple payment solution that can reduce cart abandonment, improve customer retention, and make you more money. 

How Does Text-to-Pay Work? 

Text payments give merchants and customers alike the gift of convenience. Here’s a step-by-step breakdown of how text-to-pay works: 

  1. The merchant initiates a payment request by sending an sms payment link after a customer selects the “pay by text” option and provides their phone number when checking out or paying their bill.
  2. The merchant sends the customer a mobile payment link, which redirects them to a secure, mobile-friendly payment page. 
  3. Once they’re on the payment page, the customer enters their payment information (such as credit or debit card details, mobile wallet, or other accepted methods) and confirms the payment.
  4. Both the customer and the merchant get an immediate confirmation notice when the payment successfully goes through.

Text-to-pay is also something that independent software vendors (ISVs) can benefit from. Text-to-pay is available via API for ISVs, and can help them improve their product offerings and customer experience. ISVs that want to incorporate text-to-pay into their software should reach out to MSG Payment Systems for a seamless integration. 

Key Features of Text-to-Pay

Text-to-pay may be simple, but it’s packed with useful benefits for merchants. Here are some of the main reasons why it’s such an effective payment option for businesses: 

  • Security features: MSG Payment Systems’ text-to-pay service complies with PCI regulations and has customizable fraud settings. 
  • Customizable payment links: Merchants can customize the payment messages that their customers receive, creating a personalized experience that builds brand loyalty. 
    • Real-time financial reporting: Real-time reports offer valuable insights into your payment trends, along with customer metrics that can help shape your strategic decision-making. 
  • Instant payment notifications: By sending payment notifications in real time to both transaction parties, text-to-pay systems can eliminate any confusion about whether the payment was successfully processed. 

You’ll also be able to send your customers payment requests via email, allowing you to cater to their personal preferences if they’d rather not receive a text message. 

How Does Text-to-Pay Benefit Your Customers?

Making the choice to accept payments via text message has multiple important benefits for your customers. First and foremost, it’s fast and convenient. All it takes is a few taps of their phone screen, and customers have paid for their purchase. 

How else do your customers benefit from text-to-pay? 

It offers a mobile-first experience.

In 2025, 21% of retail purchases are expected to take place online, and many of those will be made through smartphones. By offering your customers a purchasing experience built around their phones, you’ll be poised to capitalize on this large volume of mobile transactions.

Text-to-pay provides global reach.

Text-to-pay works internationally, so your customers around the world will have a fast, simple, and secure way to pay you. You can even personalize and translate your payment links based on where you’re sending them geographically.

Customers don’t need an app or an account.

It can be a real headache for customers to jump through hoops like downloading an app or making an account just to complete a purchase. Text-to-pay gives your customers a quick and convenient way to pay you that doesn’t involve downloads or account sign-ups.

How Does Text-to-Pay Benefit Your Business?

For merchants, a text-to-pay service is more than simply a convenient way to accept payments. It also has operational and financial advantages, such as:

  • Cost efficiency: Text-to-pay can help merchants save money because it doesn’t involve any hardware costs or in-store payment infrastructure. 
  • Customer retention: Customers love having seamless payment options, and offering the convenience of sms payments can help reduce churn and build brand loyalty. 
  • Improved cash flow: By encouraging customers to pay immediately when they receive your payment link, text-to-pay can speed up your cash flow cycle and make sure you get paid in a timely manner.  
  • Lower cart abandonment: Tired of losing money to cart abandonment? Text-to-pay helps merchants get customers over the finish line by giving them a fast and easy way to pay. 

In a nutshell, text-to-pay is a win-win solution that benefits merchants just as much as their customers. 

Choosing the Right Text-to-Pay Provider

As useful as text-to-pay is for merchants, it’s still essential to do your due diligence and select the best provider for your needs. Make sure you select a provider who:

  • Encrypts all payments and complies with PCI DSS protocols
  • Gives you the option to customize invoices and payment links 
  • Has a range of payment methods that your customers can choose
  • Provides a seamless integration with your existing accounting software
  • Offers responsive and knowledgeable customer service to resolve issues

At MSG Payment Systems, we’re proud to offer our text-to-pay customers all these features and more. To learn more about how our text-to-pay services can give you a strategic edge in 2025, contact the MSG Payment Systems team today.

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